Starbucks

Video: Let’s Work From Starbucks

Starbucks’ brand position is centered on being a third-place experience for coffee lovers.

The company offers high-quality beverages in a welcoming and inclusive space that is between work and home. With its strong emphasis on ethical sourcing and the inviting atmosphere of a local coffee shop, the company attracts a diverse and global audience. Starbucks emphasizes community building, which gives customers a sense of belonging and connection.

The familiar flavors and beloved cups, combined with a sense of community, offer customers a warm and comforting experience.